Retail tech · United States · 2024 to now
Incarts
A brand puts a link or QR code on an ad, a post or a cereal box. The shopper taps it and lands with the product already in their cart at Walmart, Target, Instacart or Kroger.
- The problem
- Ads usually send people to a generic page, and brands can't tell which ad sold anything. If the product is out of stock nearby, the sale is lost too.
- What I built
- The whole platform: the dashboard brands use, the link and QR service, shoppable landing pages, a public API, team permissions, and the connection to each retailer. Thirteen code repositories, eight of them running today.
- The hard part
- Each click gets under a second to check where the shopper is and whether the product is in stock near them, and to swap in a backup product if it isn't. If anything fails, the shopper still lands on the original link.
Since July 2024 · 13 repos · about 95% of the commits are mine




